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Dante + T-Shirt

July 26, 2011 By Professor Arielle Saiber

dante-tshirt
“Dante’s 9 Google+ circles.”    –achristoffersen, Redbubble

Contributed by David Israel

Categories: Consumer Goods
Tagged with: 2011, Apparel, Circles of Hell, Clothing, Denmark, Google, Humor, Social Media

To Hell and Back: EA’s Guerrilla Marketing Campaign for Dante’s Inferno

July 25, 2011 By Professor Arielle Saiber

dantes-inferno“The road to hell is paved with good intentions. Take, for example, the marketing of Electronic Arts’s blockbuster new video game, Dante’s Inferno. Last year, the company set about trying to educate the public not only about the game but about a 14th-century literary classic and the very nature of human morality. What ensued was one of the most complex campaigns in video-game history, one that got EA burned for fakery and sexism, and then—thanks to a bold change of direction—lauded for intellect and creativity. It’s also a case study in surprising frugality, with a $200,000 guerrilla budget that yielded 47 million impressions of coverage. Today, AdFreak walks you through the nine circles of hell with the man who led the innovative and controversial marketing campaign for Dante’s Inferno. So, put on your asbestos gloves and get ready to descend into damnation, after the jump.” […]    –David Griner, AdWeek, February 24, 2010

Categories: Consumer Goods
Tagged with: 2010, Advertising, Games, Hell, Inferno, Video Games

Dante Shorts

July 7, 2011 By Professor Arielle Saiber

bb-dakota-dante-shorts
“Dante Shorts” by BB Dakota, Shopbop

Categories: Consumer Goods
Tagged with: 2011, Apparel, Clothing

“Shadows of the Damned” Video Game Review

July 7, 2011 By Professor Arielle Saiber

shadows-of-the-damned-review “Unrestrained. That just about sums up Shadows of the Damned. A surreal, indulgent collaboration between Killer7 director Suda51 and Resident Evil creator Shinji Mikami, Shadows of the Damned mixes the personal oeuvre of its creators without much thought for consequence. Stylish but vulgar. Inventive but mechanically routine. Contradictions lie in Shadows’ black heart. The thought of an auteur such as Suda51 embracing an attitude of punk-rock video game making is thrilling, but such exuberance needs channelling. Killer7 was focussed insanity; No More Heroes was shrouded in existential irony. Shadows of the Damned is a mariachi retelling of Dante’s Inferno with knob gags and big guns. You perhaps see the issue” […]    –Tom Higgins, The Telegraph, July 05, 2011

Categories: Consumer Goods
Tagged with: 2011, Games, Reviews, Video Games

Claire’s: “the Tenth and Final Circle of Hell…”

July 6, 2011 By Professor Arielle Saiber

claires-the-tenth-and-final-circle-of-hell

“If poet Dante Alighieri had had a daughter, and if there had been a Claire’s – the little girl accessory retailer – in Florence back then, I am sure the author of the Divine Comedy would have included the store as the tenth and final circle of Hell” […]     –Lisa Gibalerio, Belmont Patch, July 5, 2011

Categories: Consumer Goods
Tagged with: 2011, Apparel, Circles of Hell, Hell, Humor, Jewelry, Tenth Circle

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How to Cite

Coggeshall, Elizabeth, and Arielle Saiber, eds. Dante Today: Citings and Sightings of Dante's Works in Contemporary Culture. Website. Access date.

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