Dante Today

Citings & Sightings of Dante's Works in Contemporary Culture

  • Submit a Citing
  • Map
  • Links
  • Bibliography
  • User’s Guide
  • Teaching Resources
  • About

Seventh Circle Hot Sauces

January 20, 2021 By Laura Chatellier, FSU '23

seventh-circle-hot-sauce-2019“Seventh Circle is a boutique hot sauce brand focused on unique flavor combinations, natural ingredients, and small batch production. The name is derived from Dante’s Inferno. In this story, the seventh circle of hell is reserved for those who have committed violence. Hot sauce fiends could be seen as committing violence upon themselves. Through texture, color, and imagery I wanted to create a cohesive brand that represents it’s namesake and would be attractive to hot sauce aficionados. The first step in creating the brand was constructing a logo. The logo is the vehicle that drives a brand, and is part of all touch points. In exploring the logo, I wanted to create a mark that was easily recognizable and conveyed the brand’s messaging in a simple but clever way. The phrase ‘You reap what you sow’ stuck out in my mind, as the seventh circle of hell is for those who have committed violence, and in this case on themselves. I went with the scythe, and illustrated it to be in the shape of the number seven.” [. . .]    —Jake Neece Design and Illustrations, 2019.

Share this postShare on twitter
Twitter
Share on pinterest
Pinterest
Share on facebook
Facebook
Share on email
Email


Closely Tagged Posts:
9 Circles of Hell Hot Sauces and Spice Blends
The 9 Layers of Thanksgiving Hell
Two-Minute Apocalypse

Categories: Consumer Goods, Dining & Leisure
Tagged with: 2019, Circles of Hell, Design, Food, Hell, Hot Sauce, Inferno, Seventh Circle, Violence

Categories

  • Consumer Goods (194)
  • Digital Media (126)
  • Dining & Leisure (107)
  • Music (190)
  • Odds & Ends (91)
  • Performing Arts (361)
  • Places (132)
  • Visual Art & Architecture (416)
  • Written Word (845)

Random Post

  • “In the Ninth Circle, A Misunderstood Angel”

Frequent Tags

2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 700th anniversary Abandon All Hope America American Politics Art Artists Beatrice Blogs Books California Circles of Hell Comics Dark Wood Divine Comedy England Fiction Films Florence France Games Gates of Hell Hell History Humor Illustrations Inferno Internet Italian Italy Journalism Journeys Literary Criticism Literature Love Music New York City Non-Fiction Novels Paintings Paolo and Francesca Paradise Paradiso Performance Art Poetry Politics Purgatorio Purgatory Religion Restaurants Reviews Rock Science Fiction Sculptures Social Media Technology Television Tenth Circle Theater Translations United Kingdom United States Universities Video Games Virgil

ALL TAGS »

Image Mosaic

How to Cite

Coggeshall, Elizabeth, and Arielle Saiber, eds. Dante Today: Citings and Sightings of Dante's Works in Contemporary Culture. Website. Access date.

Creative

 





© 2006-2023 Dante Today
research.bowdoin.edu