For the holiday season in 2019, Valentino Garavani introduced a capsule collection featuring the final verse of Paradiso 33: “L’amor che move il sole e l’altre stelle.” The verse appeared on shoes, hats, wallets, and purses.
“Naples continues to celebrate the 700th anniversary of Dante Alighieri, the Father of the Italian language, in its own unique way. After creating Dante figurines for Christmas cribs, the southern Italian city is now devoting an out-sized Easter tradition to the Supreme Poet, reports Italian newspaper La Repubblica. Master chocolatiers at the historic Gay-Odin factory in Naples have created a two-metre high Easter egg decorated with a portrait of Dante along with some verses from The Divine Comedy. The mediaeval poet and philosopher is portrayed on the enormous egg – which boasts 300 kilos of chocolate – in his traditional red robes and laurel wreath, based on the fresco in the Duomo in Florence.” [. . .] —WantedInRome, March 21, 2021.
During the 2018 holiday season, Kinder Italia ran this advertisement, featuring the Befana dressed as Dante, lamenting the “selva di calze infinita” at the supermarkets. Click the image below to view the full ad, available on YouTube.