IKEA: The 10th circle of hell

Ikea

“It’s fitting that IKEA stores are organised in a series of winding circles with no easy escape. It’s not unlike the circles of hell that the protagonist of Dante’s Inferno must wander before heading on to Purgatory and then Heaven.

“But unlike the soul in Dante’s epic poem, you never get to Heaven. What awaits you once you’ve managed to locate and then purchase your Tuffing and Malfors is yet another circle of hell. This one is in your own home and the instrument of torture is an Allen key.” [. . .]

–Kasey Edwards, The Sydney Morning Herald, July 15, 2019

IKEA Parking likened to ‘Dante’s Circles of Hell’

“Shoppers at IKEA Reading have reached breaking point.

“One reviewer even went so far as to liken the car park to Dante’s inferno.

“It is absolutely dreadful! Hopeless, mind-numbingly diabolically worse than one of Dante’s circles of hell.” […]    –Khadija Taboada, InYourArea, April 14, 2018