Nine Circles of PR Hell

“For those PR professionals not involved in the candy, safety, party, and costume industries, what does Halloween mean for them? With everyone thinking of the underworld, it made me think about the venial and mortal sins that some PR professionals may commit as part of their daily practice of PR. In his Divine Comedy, Dante Alighieri wrote of the Nine Circles of Hell. That caused me to wonder – what are the nine circles of PR Hell?” — Mark W. McClennan, PRSA Boston, October 31, 2014