Tenth Circle of Hell—Beer Fruiters

“Yes, I know—Dante only discovered nine circles of Hell. That’s because the heathens at Amoretti had yet to practice their foul dark arts. What, you may ask, is their horrible crime? People have been befouling beer with innocent fruit for quite a while. That is, sadly, most true. And have no fear, the Tenth Circle has plenty of room for the likes of the miscreants at Corona and Blue Moon. Don’t be fooled, though, what Amoretti is doing takes the sin of fruiting the beer to whole new level—they want to industrialize it!

“Somehow—and this is a complaint I’ll certainly address—the keepers of the GABF allowed Amoretti to set up a booth of their vile wares to temp and seduce unwary beer drinkers. Right there—in the middle of the Meet the Brewer section, no less—20 some odd evil poisons threatened—what? Oh—fruit extracts. Did you hear that? Fruit extracts! The horror…” [. . .]    –Jonathan Berohn, Don’t Fruit The Beer, 2016-2018.

You can read the full post here, and you can check out more of Berohn’s writing here.

You can check out Amoretti’s products on their site.