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The 9 Circles of Marketing Hell: Where Will You Spend Eternity?

November 7, 2018 By Professor Elizabeth Coggeshall

“We’ve all committed marketing offenses. Hopefully nothing bad enough to get yer arse canned, but you know, people mess up. But sometimes there are offenses so egregious, so blasphemous, so INCREDIBLY REPREHENSIBLE that we just can’t help but … make a content visualization about it.

“Whatever, we’re marketers, that’s what we do.

“To put these marketing sins into perspective, we organized them into the 9 circles of marketing hell — our own little spin-off of the literary classic, Dante’s Divine Comedy, better known as Dante’s Inferno. Muaaahahaha. Take a look at the 9 marketing sins that could land any of us in an eternity of fire and brimstone, and most importantly, the tedious, sometimes torturous punishments that we’ll have to endure for committing these sins!” [. . .]    –Corey Wainwright, HubSpot, January 17, 2013.

Read the full list of marketing sins here.

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How to Cite

Coggeshall, Elizabeth, and Arielle Saiber, eds. Dante Today: Citings and Sightings of Dante's Works in Contemporary Culture. Website. Access date.

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